Billionaire 2020 candidate Tom Steyer is flooding New Hampshire with online ads. One reporter sat through 17 of them in an hour of YouTube viewing.
MANCHESTER, N.H. — Maggie and Libby knew Tom Steyer’s ad by heart: "I'm going to say two words that will make Washington insiders very uncomfortable: Term limits!" they recently chirped in unison at the dinner table.“It was like a comedy act,” the children’s father, Loren Foxx, said. “His ads are on constantly."Some Granite staters said they’re seeing Steyer’s ads dozens of times a day — and it’s become more grating than ingratiating.
“There is a point of no return in terms of visibility," said Scott Spradling, a New Hampshire media analyst. "At some point, you become the uninvited guest. He uniquely is becoming dangerously close." Steyer has spent $55.6 million in advertising nationally so far this election, with a heavy focus on digital, according to Advertising Analytics. In New Hampshire, he has purchased several multitudes more Facebook advertising than the campaigns of Joe Biden, Elizabeth Warren and Bernie Sanders combined. His Facebook ads over the last three months represented more than a third of all political spending — from both parties — on the platform, according to a review of Facebook’s database.
At the national level, Steyer has spent $6.5 million on Facebook in the last three months, $2.8 million more than the next biggest spender, Mayor Pete Buttigieg. He also outspent Warren by $4.2 million; Sanders by $4.7 million; and Biden by $5.7 million, according to tracking provided by the social media platform.Steyer has also spent millions on Google advertising, especially YouTube video ads.
Without much of a national profile before the election, Steyer has tried to target the four early-nominating states in an effort to introduce himself to voters. In one way, it has worked just enough to get him a podium on nationally-televised debates. But on the ground, the ads don’t appear to be moving the needle much with voters. Steyer has steadily polled at about 2 percent in New Hampshire since the summer.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Cher’s New Fragrance Is for Vanilla Lovers Who Crave Something NewThe icon gave us all the details about Cher Eau de Couture.
Read more »
Arthur released by New Zealand first-class side to pursue 'new assignment'Former South Africa, Australia and Pakistan cricketer Mickey Arthur has been rel...
Read more »
Latest 2020 Democratic primary polls show Buttigieg surge in Iowa and New Hampshire, and Biden lead in Nevada and South CarolinaWith just over two months until the Iowa caucuses, Pete Buttigieg has surged in two key early states, while Joe Biden holds a lead in two others.
Read more »
A group of hikers in New Hampshire used a metal detector to find a wedding ring lost on a snowy mountainA man posted on Facebook asking hikers to keep an eye out for his ring, not thinking that someone would actually find it and reunite him with it days later
Read more »
Request denied to block New Hampshire’s voter residency lawA federal judge in New Hampshire has denied a request that would have blocked a new state law requiring voters to be full-fledged residents from being enforced for the first-in-the-national presidential primary in February
Read more »
Japanese Visual-kei Artist KAMIJO Reimagines French History with a Vampiric Twist in New Single: InterviewJ-pop visual-kei veteran KAMIJO released a new single called 'TEMPLE -Blood sucking for praying-' on Wednesday (Nov. 27) as the first of his epic three-part 'PERSONA' series that depicts a saga inspired by French history.
Read more »