Alphabet Inc's Google said on Wednesday it will automatically delete some location history after 18 months for new users and make it easier for ...
Alphabet Inc's Google said on Wednesday it will automatically delete some location history after 18 months for new users and make it easier for everyone to access its search, Maps and YouTube apps without being tracked.
FILE PHOTO: A 3D printed Google logo is seen in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/IllustrationOAKLAND, Calif.: Alphabet Inc's Google said on Wednesday it will automatically delete some location history after 18 months for new users and make it easier for everyone to access its search, Maps and YouTube apps without being tracked.
The updates to Google's privacy controls arrive as the world's largest search engine faces heightened scrutiny on its data collection practices. New privacy laws in California and Europe have prompted internet companies to adjust practices over the last two years. Several lawsuits by consumers and U.S. state attorneys general in the last few months have accused Google of deception in data gathering.
The company derives most of its revenue from ads, which are typically based on data about what users are watching and reading and where they are located. Alphabet Chief Executive Sundar Pichai last year acknowledged that the company gathers more data than necessary for ads and committed to minimize its collection.
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