Outgoing TAG Heuer CEO Julian Tornare shares his management style and values which will remain consistent in his new role as Hublot CEO.
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure.After the usual season of introductions at Watches and Wonders Geneva, the team here gets right into the mix of assessing what might be most relevant to collectors and more casual enthusiasts alike. Top of the list on both counts are what happens when there is a new CEO to get to know.
For example, Tornare was really excited about coming launches related to the Aquaracer, which did not figure much in the WWG lineup. He even brough it up without being asked that old pernicious question about what is beyond the horizon for the brand. He was particularly enthused about the fact that the Aquaracer reflected a different part of the TAG Heuer heritage and DNA than we are all used to.
TAG Heuer for me is very well known today. The awareness is strong, desirability is strong – could be stronger in some markets but overall people know a lot about the brand in today’s world, with the celebrities; with the racing; with the cool factor of the brand being very strong. But I want to bring back on stage more of the know-how, savoir faire, heritage and history that are so strong, that people don’t think about . They often only see the present time.
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