New rules require drugmakers to be clearer about explaining the risks and side effects of prescription drugs.
San Antonio Zoo prepares for return of Zoo Lights this holiday seasonRead full article: Drive-by suspect on the run after shooting 16 times into North Side home, SAPD says‘Nothing’s been easy’: Sole San Antonio Michelin Star recipient, fellow winners reflect on recognitionThis combination of images from video shows scenes from Nasonex television commercials broadcast in the U.S. in the 2000s.
But in the early 2000s, researchers began showing how companies could manipulate images and audio to de-emphasize safety information. In one example, a Duke University professor found that ads for the allergy drug Nasonex, which featured a buzzing bee voiced by Antonio Banderas, distracted viewers from listening to side effect information, making it harder to remember.
“You often cannot put all that on the screen and expect people to read and understand it,” Day said. “If you wanted to hide or decrease the likelihood of people remembering risk information, that could be the way to do it.” Even so, many companies are looking beyond TV and expanding into social media. They often partner with patient influencers who post about managing their conditions, new treatments or navigating the health system.
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