Shein has been designated a “very large online platform” by the EU. The designation will require more transparency and controls around illegal products on the site.
Shein, one of the most popular online shopping platforms, will be required to comply with strict regulations under the EU’s Digital Services Act , the European Commission announced today. The fast-fashion company reported having more than 45 million average monthly users in the EU, earning it the designation of a “very large online platform” .
Artists have accused Shein of stealing their work to create products, and brands like Oakley and Ralph Lauren have sued Shein for violating their intellectual property rights. In response to a request for comment, Shein directed The Verge to a statement from Leonard Lin, global head of public affairs, saying in part that the company “share the Commission’s ambition to ensure consumers in the EU can shop online with peace of mind, and we are committed to playing our part.
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