New Disney PR chief out after three months amid controversy
Amid an extraordinary period of controversy that has engulfed Walt Disney Co., the person responsible for protecting the entertainment giant’s public image is out after just three months in the job.
“After three months in this new role, it has become clear to me that for a number of reasons it is not the right fit,” Morrell said in a Friday email to staff. “After talking this over with Bob, I have decided to leave the company to pursue other opportunities.” But Disney leadership badly misread the situation in Florida in ways that continue to have ripple effects. After Disney declared its “goal as a company” was to see the repeal of the Sunshine State’s Republican-backed law, Gov. Ron DeSantis moved quickly to have Disney’s special self-governing status near Orlando revoked.
Supporters see the restrictions as reasonable measures to protect kids from concepts they’re not ready for. LGBTQ activists and allies see it as an attack on gay and trans youth and teachers. Hollywood insiders had been speculating how long Morrell would last in the job as the controversies metastasized. His choice was considered a surprising pick by some, coming from the corporate communications job at oil company BP and moving from London to Los Angeles to take the Disney position. While at BP, Morrell was tasked with burnishing the company’s reputation after the 2010 Deepwater Horizon oil catastrophe.
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