New deepfake bill would require Big Tech to police and remove sexually explicit AI images

Emily Wilkins is a CNBC correspondent based in Washington, D.C.

WASHINGTON — Lawmakers on Capitol Hill are scrambling to address the boom in deepfake artificial intelligence pornographic images, which have targeted everyone from celebrities to high school students. Now, a new bill will seek to hold social media companies accountable for policing and removing nonconsensual sexually explicit deepfake images published on their sites. The measure would criminalize publishing or threatening to publish deepfake pornography. Sen.

“By creating a level playing field at the federal level and putting the responsibility on websites to have in place procedures to remove these images, our bill will protect and empower all victims of this heinous crime,” Cruz said in a statement to CNBC. Dueling Senate bills In 2023, producers of nonconsensual sexually explicit deepfakes increased their output by 464% year-over-year, according to a report from Home Security Heroes.

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