Squid Game is on track to become Netflix's most lucrative title if it adds two more seasons. That's according to Parrot Analytics' first-ever analysis of content valuation provided to Axios.
Parrot Analytics, a firm used by many major Hollywood studios to understand audience demand for
Parrot projects that the series, with those additional seasons, will generate more than $2 billion in cumulative revenue by 2027. NetflixThat lifetime value makes "Squid Game" much more valuable to Netflix, on a profit margin basis, than some of Netflix's more expensive investments in film, such as "Red Notice" and "The Gray Man," which each cost Netflix roughly $200 million to produce.
For example, long-running comedies and sitcoms, like "Friends" and "The Office," tend to be strong retention titles, as do bigger-budget original series such as "Stranger Things" and "The Crown.
For example, Netflix's major 2018 hit, "Bird Box," debuted just before the holiday season, bringing millions of viewers into the service during a time when they are more likely to binge other titles. "It's not that it has to be politically impactful, it just has to have great meaning on some kind of a soul level," she said, noting theFor a long time, Hollywood has been operating in the dark about the value certain content drives for streamers.
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