As Nexstar announced Wednesday morning, former Pop TV president Brad Schwartz is returning to the network executive ranks as President of Entertainment at The CW. Reporting to new CW president Denn…
about a target $1 million license fee that is being floated around. Is this something that is feasible and would make a scripted series profitable for the CW?: And how many viewers watch? CBS is a profitable company, NBC is profitable, ABC is profitable, Fox is profitable. And they spend a lot of money on programming. So, we have to grow, we have to do shows that deliver more audiences and if you do that, then you can invest more and more and more and grow with your success.
The CW is currently, as you know, not profitable. We can’t be the only broadcast network that isn’t profitable. So you can spend a million dollars on a show as long as it delivers the amount of viewers and as long as you’re monetizing it in enough places, to make it possible and to make it work. So yes, those types of license fees can work depending on how much they deliver.There are other ideas that are being talked about.
And Millicent Shelton, who’s one of the top TV directors in Hollywood today directed two of those episodes, we won an Image Award for Best Director. So again, when you can get out there and think entrepreneurially about business models, everything you just said — looking to do co-productions, looking at financing models, looking at second windows or first windows with a streaming partner — I think we are going to be open to all.
My experience with procedurals is they can certainly be expensive. So is there a way of doing it in a way that is that is more efficient? A great example of that actually is. A co-production between Paramount+ and CBC, it’s a medical procedural, with some 911, rescue energy to it. If you can do a procedural and figure out how to put the partnerships together to make it work, of course, that’s the type of content that works all across the country. So yes to all of it.
I think for us to win, we’re going to have to be nimble. For us to win we’re going to have to consider everything. It’s kind of just a big broad answer to your question, but it’s true. And we have to be open to all ideas, all content creators, all models in order to go out there and do what we need to do and compete with much bigger networks.: I have not. I know Dennis has, but I have not no. I look forward to that. We have a lot of friends in common. And he’s obviously wonderful.
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