This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.
When Coca-Cola attempted to revolutionize the multi-billion soft drink industry in 1985, no one predicted the failure and backlash that was to come. Coca-Cola announced on April 23 that year that the world’s favorite soft drink, Coke, was going to change. A new, improved formula had been concocted by accident during experiments for Diet Coke, the company said, and it was apparently so good that it warranted change after 99 years.
It’s never been publicized, and taste testers at the time had as much difficulty putting it into words as did Coca-Cola's chairman Goizueta at New Coke's official press conference: "Uh, smoother, uh, rounder, yet bolder," he said. This story was reported from Detroit.
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