SA Rugby CEO Jurie Roux excited about commercial joint venture with tourists
SA Rugby CEO Jurie Roux addresses a videoconference on rugby's response to the Covid-19 pandemic, June 8 2020. Picture: GRANT PRITCHER/GALLO IMAGES
The Lions tour has a planned July 3 2021 start, with three Tests on consecutive weekends from July 24, but a mooted change to the sport’s global calendar could result in a switch. “There is a slight chance that, to align with a new global calendar, it might move to either a September/October or October/November window and that is only because if that is the only hurdle to getting the global calendar across the line, we wouldn’t want to be a hindrance to that.”
“Second only to the World Cup, it is the biggest thing on the calendar,” he added. “The commercial model we have put up as a joint venture between us and the Lions is actually pretty ‘out there’.“We have thrown away the textbook. It is a completely different model. It is a sharing of revenue, logos and IP [intellectual property] and commercial value, and something that in a post-Covid world will help us operate as a going concern.
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