BMW's new 7-series has arrived! Bold new look, a huge list of tech and a properly premium interior all feature, and it'll be PHEV-only in the UK 🔌
BMW's new 7-series has finally arrived. The new luxury executive car is designed to take on the cream of the crop from premium car makers the world over, and BMW's stepping up to the plate with a significantly strong offer.
Obviously, the most notable design area is the new front end. A typically massive grille is flanked by split matrix LED headlights. The upper lights act as the DRLs and indicators and are bejewelled with Swarovski crystals, while the lower deck is for the main headlight beams. But the biggest distinguishing feature on the dashboard is the 'Interaction Bar' – a backlit, glass-like panel that stretches the width of the entire dashboard, incorporating the few remaining physical switches. And even then, most aren't physical anyway, as BMW opts for a pressure pad-like effect. The ambient lighting can change colour depending on your own settings, and it reacts to inputs and what's going on around it with various animations.
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