They’re the cult trainer of the moment.
The New York-based design legend reworked the retro shape – retaining the premium leather silhouette and non-invasive branding – much to the delight of sneakerheads, who were quick to snap up the reimagined style. In keeping with the peerlessly cool ALD identity, he chose collegiate colourways for his take on the 550: preppy cream styles with dark red, forest green, navy and grey accents, and a yellowed, vintage-look sole.
Bella Hadid, Rihanna, Hailey and Justin Bieber, Emily Ratajkowski, Laura Harrier and Kendall Jenner were among the first in line to buy the sell-out sneakers, which routinely fetch upwards of £300 on resale sites.Next New Balance tapped Rich Paul, the celebrated sports agent , who joined forces with the brand on a new 550 in 2021. Like Santis, Paul’s 550 was another understated hit: his design came with a cream upper and buttermilk, sky-blue and navy details.
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