Alfa Romeo's latest offering delivers on much of what customers want, but now comes the hard part.
The plug-in hybrid Tonale small SUV is the next step in a long Italian journey for Alfa Romeo in North America. Though the company sells few cars in the U.S. and Canada compared to deliveries in Europe, the Stellantis division sees the market as important as it begins to round out its portfolio.
On U.S. streets, the trick with the Alfa is to stand out. It needs to if the company will grow on the continent and beyond. There's some level of success already, with Alfa profitable in 2021, doubling 2021's profit in 2022, and on track to double 2022's profit in 2023. Though it wins on looks thanks to sharp paint colors like Verde Fangio Metallic and striking head- and taillight design, the Tonale also has to win on power and performance, even if it's primarily used for commuting or grocery getting.
The heft of the battery proves too much to make the SUV seem sporty or dynamic, producing enough bob around corners to prevent it from being finessed to any real degree, even in the Dynamic drive mode, which tightens up the steering, chassis and acceleration inputs. On roads without twisting and turning, the Tonale is far more of a pleasure to drive.
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