New £2.3m Gruffalo and Friends Clubhouse to open on Blackpool Promenade
The £2.3m attraction is set to bring together six of the best loved stories to create an indoor play adventure. It will be located next to SEA LIFE Blackpool and will open in May.
In the new attraction, guests will burst through the pages of some of their favourite stories and into a magical 3D world. From The Gruffalo’s deep dark wood, to Princess Pearl’s castle in Zog, guests will embark on an adventure of imagination, discovery and play as they join their favourite characters.
“The Gruffalo and other characters from the world of Julia Donaldson and Axel Scheffler will be amongst brilliant company alongside our already strong cluster of family attractions on the resort, delivered with Merlin’s world-class guest experience.
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