‘Our Focus Is On Platforming,’ Executives Repeat
BROOKLYN, NY—Speculating that it could refer to some aspect of their website or possibly the sales or advertising department, employees at Convergence Media said Thursday that the word “platforming,” which executives have reportedly used numerous times over the past few weeks, can’t be good.
“They sent out this company-wide email that said we’re going to start embracing ‘platforming’ and become a ‘leading platforming company’ within six months—no way that’s not terrible for us,” said Convergence project analyst Joseph Bevan, adding that although he has also overheard the word being employed by senior management in the hallway on at least five occasions, it has yet to be expounded on or put in context by anyone at the company.
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