Netflix Inc is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials.
The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. As the streaming TV pioneer prepares to introduce advertising for the first time, it’s trying to strike a careful balance between reaching a more cost-conscious consumer while still offering a pleasant experience.
Details of the service have begun to trickle out as Netflix makes its plans and meets with business partners. A lot could change as the company builds out the business. Many cable networks feature between 10 and 20 minutes of advertising per hour. Most streaming services offer less than cable. Some, like Hulu, frustrate viewers by showing the same commercial over and over again.
Netflix has declined to comment on any specifics about its plans, and many advertisers, partners and investors still have questions. Netflix hasn’t provided forecasts of how many people it thinks will sign up for the ad tier, nor has it said when it will start to allow third parties to measure its viewers.
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