As streaming platforms scramble for more subscribers, Netflix is betting on a whole different experience to keep fans hooked.
, on the other hand, is aiming to open physical stores. It’s kind of crazy. Titled “Netflix House,” the company plans to open brick-and-mortar locations in the U.S. by 2025, aiming to offer fans an immersive experience that goes beyond their TV screens.Netflix’s journey started with DVDs-by-mail, and its new venture may seem like a back-to-basics move. However, this is no ordinary store.
Unlike traditional merchandise stores, Netflix House will also showcase rotating art installations from their award-winning series and host live performances. This move could redefine what it means to be a fan, transforming passive viewership into an active, community-driven experience.
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