Following a seven-month search for an executive to head U.S. originals, Netflix global TV vp Bela Bajaria has opted to promote from within the company for the role. Longtime Netflix exec Peter Frie…
The decision to promote from within for the head of U.S. originals followed a months-long search that saw the streamer meet and court multiple execs, including former Peacock/USA/Syfy head of originals Bill McGoldrick, among several others.
The promotion marks a rise to the top for Friedlander, who joined Netflix in 2011 as director of original series. He was the company’s first creative exec who was hired to help develop scripted originals and worked on early hitsSince then, he’s held roles that included vp genre drama and has already had a hand in developing the upcomingcreators, one of Netflix’s many high-concept and big-budget originals.
“Since I joined Netflix, every day has been a new adventure and this might be the biggest yet,” Friedlander said. “I’m thankful to Bela for the opportunity to lead the UCAN scripted series team, an incredible team full of strong creative executives who make me proud every day with their courage, knowledge and creativity. I’m especially excited to work closely with even more of our creators, who bring our members so much joy around the world with their brilliant storytelling.
Bajaria’s changes continue to position Netflix’s executive structure more like a traditional network and studio, with clear heads of divisions at a time when many industry insiders were unclear on just which executives to pitch what projects. The streamer previously featured silos focused on genre programming, prestige dramas, character-driven dramedies/soaps, YA/family fare and live-action comedies, among others.
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