Netflix has seen its four biggest days of subscriber additions in the four-and-a-half years that data provider Antenna has been tracking the service.
Streaming services like Netflix had experienced a big increase in subscribers in the early days of the pandemic when consumers were home during lockdowns. However that subscriber growth trailed off in the following years., and, like other media companies, it began homing in on ways to make boost revenue. In addition to cracking down on password sharing, Netflix also introduced a cheaper, ad-supported tier.
While Netflix's stock took a hit after reporting its first subscriber loss in a decade last year, it has been rebounding since then with the introduction of password-sharing guidelines and ad-supported streaming. Its stock hit a 52-week high on Friday, and is up more than 40% year-to-date. The company has said that more than 100 million households share accounts -- about 43% of its global user base -- affecting its ability to invest in new content.
Netflix began rolling out password-sharing guidance in international markets earlier this year. It hadAlso on CNBC
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