SAN FRANCISCO, Jan 20 ― US streaming giant Netflix yesterday said it ended last year with more than 230 million global subscribers, beating analysts' expectations as hits...
also scored, Netflix said, as well as“This is in stark contrast to the first half of the year. Creating the next biggest blockbuster drives subscribers,” said tech and media analyst Paolo Pescatore.The fresh titles helped attract users to a new lower-priced “Basic with Ads” subscription, as consumers cut back on their entertainment spending amid soaring inflation and an uncertain economy.
Netflix insists that counting new users is no longer the most important criteria for assessing the company's health and that revenue should instead be the main metric. “That means, most likely, lower average revenue per subscriber, which is a measure Wall Street will be paying more attention to as Netflix's ad businesses scales up,” he said.
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