Starting Nov. 1, BARB, an acronym for the Broadcasters Audience Research Board, will report Netflix viewing — in addition to streamers such as Disney+ — every day at both a service and a program level.
has signed up to U.K. ratings body BARB in what is a massive coup for TV audience measurement in Britain.
Netflix viewing data will be available to all BARB clients on the morning of Nov. 2, from around 9:30 a.m. The play is strategic for Netflix, which is under increasing pressure from U.K. policy makers to abide by the same rules as broadcasters in order to operate. More pointedly, it also comes alongside the launch of Netflix’s ad-supported tier — which is expected to go live on Nov. 1 — and will undoubtedly help the business attract advertising partners.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Long is COVID Contagious and When Can You Leave Isolation?COVID-19 remains a concern for many, as it has since the pandemic began, but in recent months, a positive sign has emerged regarding a key virus measurement.
Read more »
British bond market turmoil is sign of sickness growing in markets, says leading strategistThe stresses building in the U.K. bond market are a sign of growing problems more broadly in financial markets, according to a leading strategist.
Read more »
Khloe Kardashian Reveals She Had Facial Tumor Removed: ‘No One Is Exempt’The 38-year-old reality TV star said she shared the story to remind people to do their own check-ups.
Read more »
‘Glass Onion’ to Hit U.K. Cinemas as Netflix Strikes Deals With Vue, CineworldNetflix has struck deals with European cinema giant Vue International and Cineworld to put “Glass Onion: A Knives Out Mystery” in British movie theaters. The film, which releases on Netflix on Nov.…
Read more »
Netflix Targets Thailand and Regional Audiences With Slate of Four Local Films and Two SeriesInternational streaming company Netflix has unveiled six new titles representing its first wide-ranging slate of content from Thailand. Its four films and two series span the comedy, suspense and c…
Read more »
The Best Prime Early Access Deals To Shop Right NowStart your holiday shopping with exclusive deals from the Amazon Prime Early Access Sale, with huge sales across sports, outdoors, tech, toys, TVs and more.
Read more »