Netflix Says ‘Squid Game’ Is Its Biggest-Ever Series Launch

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Netflix Says ‘Squid Game’ Is Its Biggest-Ever Series Launch
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SquidGame is officially Netflix's biggest series launch ever

Tuesday that the ultraviolent Korean drama has been sampled by 111 million members since its Sept. 17 premiere worldwide, over the span of just 25 days.

A big caveat: The proprietary metric that Netflix is using here is based on the number of accounts that picked a given title and streamed for at least 2 minutes. That sheds no light on how many people watched even one full episode — and includes those who checked it out to see what the fuss was about before turning it off. The company more recently released, for the first time, aStill, “Squid Game” has captured gargantuan buzz and has consistently ranked as the No.

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