The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.
Netflix said Tuesday that it had reached 70 million monthly active users on its ad-supported plan, two years after launching its cheaper subscription tier that includes commercials. That's up from May, when the company reported having 40 million monthly users on the ad version. The Los Gatos, Calif., streamer has also been diversifying its content, including increasing its streams of live events, in order to boost its nascent advertising business.
'There has been continuous momentum over the last two years, but we’re just getting started and can’t wait to see what’s to come,' Amy Reinhard, president of advertising, said in a blog post. Netflix began offering a cheaper ad subscription plan in November 2022 after the streamer saw its subscriber growth in decline earlier that year. In the U.S., Netflix with ads cost $6.99 a month, compared to ad-free options that start at $15.49 a month.
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