A tough campaign to squash password-sharing appears to be working, according to Netflix’s latest earnings report.
Consider the company’s crackdown on password sharing. The long-planned killjoy campaign rolled out in the US and UK in May 2023. It came on the heels of a topsy-turvy time for streaming, when Netflix was facing increased competition from new streamers like Disney+ and HBO Max and losing subscribers for the first time in a decade.
Effective immediately, the company said, people in the US, UK, and France would see the cost of the streamer’s Basic plan jump from $9.99 per month to $11.99. The Premium plan, meanwhile, climbs from $19.99 to $22.99. It’s been more than a year since Netflix last increased prices, but if the streamer continues to ask for more money while also limiting the number of people who can use each subscription, some subscribers may decide Netflix isn’t worth it.
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