François Perret, head pastry chef at the Ritz Paris, is opening a street-facing shop to make his sweet treats available to a wider audience.
PARIS — François Perret, the star of the Netflix series “The Chef in a Truck,” is bringing his sweet treats to a wider audience with the opening of a street-facing pastry shop at the Ritz hotel in Paris next month.
“This is a city for strolling, and a country famous for its pastry, so why not make a cake-based drink? That way you can have your cake as you walk,” he said of the concoction, which is like a couture version of a brownie milkshake. “It makes the Ritz more accessible. Paper cups and straws are unusual for this house.”
The recipes grew out of his experience meeting local producers and restaurateurs in Los Angeles as he prepared to set up a pop-up food truck. A related book, “The Chef in a Truck: Travels From the Ritz to the Open Road with an Award-Winning Pastry Chef,” is scheduled for publication this fall. Perret’s come in seven flavors, including chocolate, raspberry, passion fruit and salted caramel, with distinctive colorful glazes and fillings. The cakes can be stored for five days at room temperature, making them perfect for gifting.
A tall man with an understated sense of humor, Perret is savvy when it comes to his public image. Earlier that day, he climbed up the winding staircase to the top of the Vendôme Column and took a picture of a madeleine juxtaposed with the Eiffel Tower.
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