Better picture quality and more streams are coming to Netflix's ads-based plan, but there's still a lot missing from it.
, because the company has announced two great upgrades to the 'Basic with Ads plan': a bump in video quality, and the ability to stream to two devices at once.
In its earning report , Netflix said:"this month we’ll upgrade the feature set of our ads plan to include 1080p versus 720p video quality and two concurrent streams in all 12 ads markets – starting with Canada and Spain today." So we expect the improvements to land everywhere that has ads before the end of April, though it's obviously possible that it could slip to early May. Uptake for the new ads-based plan seems to have been slow, with– and these changes appear to be part of that.
Right now, Netflix Basic with Ads only lets you watch shows in 720p HD, and you can only watch Netflix on one device at a time, so if parents are watching a movie downstairs, kids can't watch anything on their tablet upstairs. Now, you'll be able to watch in 1080p Full HD, which means you get more than double the number of pixels, so the picture is noticeably more detailed, and much easier for theBut the ability to have two devices streaming simultaneously is probably the more important change, since it adds that flexibility to let people in different parts of the house watch different things at the same time.
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