A report today from financial services giant Bloomberg claims Netflix has arrived at a price point for its new advertising-supported tier, offering it at roughly half what its current and most popu…
-supported tier, offering it at roughly half what its current and most popular no-commercials plan charges.
The reported Netflix range is similar to Disney’s $8-a-month rate for its ad-supported tier launching in December. Prior to its dramatic decision to embrace advertising after resisting the idea for years, Netflix had raised its subscription prices and found itself at the top end of the price spectrum with its most popular plan, now $15.49 a month.
Netflix executives have conceded subscriber losses are leading Netflix toward more advertising. Bloomberg estimates the new ad tier will generated $8.5 billion per year by 2027, a total reflecting subscriptions and ad sales
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