Netflix's latest price increases spark a wave of users searching for ways to cancel their subscriptions. The article discusses the impact of price hikes on users, the history of price increases for Netflix, and the factors influencing streaming service pricing.
Google Trends data reveals a 100 percent spike in global searches for 'cancel Netflix ' on January 21 at 9 p.m. EST, coinciding with the streaming service's announcement of price increases. This marks the fourth price hike since 2011, but the last two increases have occurred within less than two years. Users of the streaming giant will soon face a $17.99 monthly fee for ad-free viewing, up from the current $15.49, according to reports from The Verge, CNN, and AppleInsider.com.
Standard accounts, which include ads, will cost $7.99 per month, the reports state. Premium subscribers, who enjoy 4K video quality, will soon be charged $24.99 per month, a $2 increase, according to these reports. Netflix has yet to disclose when these price hikes will take effect.The company emphasizes that users can cancel their Netflix accounts at any time by logging into their accounts. Signing out or deleting the app does not cancel the subscription. Users will not be charged again unless they restart their account. If cancellation occurs before the billing period ends, users can continue accessing Netflix until the automatic cancellation at the end of the billing cycle. If the cancellation option is not visible, users need to cancel through their payment partner. Netflix retains Viewing Activity for 10 months after account closure, making it accessible if the user restarts within that timeframe. Valentijn Bakker, editor of Nieuwe Casino, commented on the situation, stating, 'It’s incredible what the influence of certain TV shows or movies can have on the fate of streaming services. Netflix added over 19 million subscribers in the last months of 2024 due to the release of titles such as Squid Game 2 and the newly introduced live sports section, which included a boxing match between Jake Paul and Mike Tyson. Following this surge in subscribers, the streaming giant has decided to ask the subscribers to pay more to reportedly further invest in improvements. However, it’s probable that this move is also influenced by the rising cost of living, which compels platforms to increase their prices more often in recent years.' This situation is frustrating for many as streaming services have become an integral part of daily life. Subscribing to the top four services now costs users nearly $60 per month. This trend has been noticeable by Americans, impacting their budgets, prompting them to evaluate their subscriptions based on affordability and interests, as evidenced by the surge in searches for 'Cancel Netflix.'
Netflix Price Hike Streaming Subscriptions Cancel Netflix Google Trends Cost Of Living
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