The company did not say what it will charge for a password sharing fee, nor did it indicate how it will crack down on the practice.
, said it intends to “more broadly” roll out its crackdown on password sharing with people who live outside of subscriber households in the first quarter of 2023. It estimates more than 100 million households share accounts.
The company said it expects some users will cancel their accounts, but that others who are sharing will be able to transfer a profile to a new account.“We believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to deliver a great slate of programming and borrowers sign up for their own accounts,” the company told shareholders.
In 2022 it tested creation of sub-accounts for people in other households for a fee and a system that allowed them to transfer their profile information to other devices.
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