Netflix officially launches ‘Basic with Ads’ option

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Netflix officially launches ‘Basic with Ads’ option
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The anticipated ad-supported plan will cost U.S. subscribers $6.99 a month. FOX13

Netflix's shares took a big hit this week, with the stock price plummeting 26% after reporting it lost about 200,000 subscribers in its first quarter, falling well below expectations. The company is now said to be considering a lower-cost plan that would including advertisements.will cost $6.99 per month for U.S. subscribers.

subscription will be stuck with a "limited number" of TV shows and films "due to licensing restrictions" that Netflix said it is "working on." Users will also not be able to download entertainment to watch offline, according to the release. Netflix’s three existing ad-free plans — Basic, Standard and Premium — will not be affected apart from Basic’s video quality improving to 720p/HD, the company said.

in the U.S. A Basic plan costs $9.99 a month, the Standard plan costs $15.49 a month, and the Premium plan costs $19.99 a month. , are designed to help Netflix regain momentum lost over the past year. Pandemic-driven lockdowns that drove binge-watching have lifted, while deep-pocketed companies such as Apple and Walt Disney have created notable competition in the streaming world.

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