Netflix launches free plan in Kenya
Netflix has gone free in Africa – specifically in Kenya – where users can watch as much as a quarter of the video streaming service, without ads, in a striking move that ups the ante for rivals like MultiChoice's Showmax.
On Tuesday, Netflix unlocked its service in Kenya. Asked if this free plan will be rolled out in South Africa or anywhere else on the continent, the streamer toldthat the free plan in Africa is currently only for Kenya and that Netflix's focus is currently on Kenya with no other plans around its free plan to share at this time.
Netflix's free plan that will start rolling out in Kenya from 21 September will undoubtedly drive sampling of its service under new users and likely convert some of those samplers to paying subscribers. The free plan in Kenya allows people to access most of Netflix's shows and films ad-free, with personalised recommendations and parental controls.
Content that Netflix isn't offering for free under the free plan is indicated with a lock icon. When a user clicks on locked content, they will be encouraged to upgrade to a paid Netflix plan. Kenyan users of Netflix can now watch the South African series
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