Netflix raised its prices on plans in the U.S. and announced intentions to do the same in other countries. But In India the streaming service is lowering its prices as it looks to add more subscribers in a country that has 460 million internet users.
If there's a market where Netflix is concerned about plan pricing as Disney begins its big push into the video streaming market, it's not the U.S. It's India.
"We're quite certain that we should do something to find a price tier that's lower than the existing lowest price tier to broaden that accessibility," said Netflix's Chief Product Officer Greg Peters on the company's Q1 earnings call."We think that they'll be important to adding members in India." In March, Netflix began offering a mobile-only test plan at roughly $3.60, based on current exchange rates. During the earnings call, Peters acknowledged that the plan is something the company is trying out, but isn't"positive that's the right model."
Netflix has continued to push original content in India, and Sarandos said it was"super encouraged," with Netflix India originals like"Sacred Games,""Delhi Crime" and"Love Per Square Foot," which have gained a lot of viewers in the country. On Monday, the company announced it would be adding 10 more original films to its roster that will be produced by Indian companies, and plans to release 15 total by the end of 2020.
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