A celebrity golf tournament is hardly the NFL — but maybe that’s the point
, and has signaled its interest in sports for years, but has always said it’s looking for the right moment to get in the game. So far, the company has invested heavily in documentaries, to great success: lots of people creditFull Swinghave been hits for golf and tennis as well.
A one-off golf tournament could be a test case for Netflix to prove to leagues and advertisers that it can handle more complex events. It could also be a signal of strategy: the company has shown it can use documentaries and behind-the-scenes content to make people care about sports they previously knew nothing about, so maybe Netflix’s sports strategy will be more underwater hockey than NHL hockey and more toe wrestling than WWE.
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