Ninety-day film releases at 3,000 theaters across the U.S. just aren't what Netflix does. And that's not about to change, even with a big name like Martin Scorsese.
"The Irishman" is about prestige. Snagging Scorsese's latest picture will drive incremental sign-ups to its platform for those who are unable to see the Robert De Niro, Al Pacino and Joe Pesci-led gangster film.
The Academy of Motion Picture Arts and Sciences' eligibility requirements state that a film must run at least seven consecutive days at a commercial theater in Los Angeles County and be shown at least three times a day, with at least one screening between the hours of 6 p.m. and 10 p.m.However, in distancing itself from wide releases and longer runs at major cinema chains, Netflix could be leaving quite a bit of money on the table.
Of course, traditional studios passed on "The Irishman" two years ago, believing it wouldn't be able to make back its production or marketing budget.
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