Ian Carlos Campbell is a Contributing Reporter at Engadget, where he covers the big companies making screens for your pockets, and the weird ways they intersect with entertainment industry. Prior to Engadget, Ian was an Associate Editor at Inverse focused on AR, VR and mobile technology.
, a Netflix original from Argentina that was released in April 2025. The company's co-CEO Ted Sarandos said that generative AI was specifically used for a VFX shot in the post-apocalyptic drama, but the move is one of several ways Netflix is embracing AI.wanted to include a shot of building collapsing in Buenos Aires, and rather than contract a studio of visual effects artists to create the footage, Netflix used generative AI to create it.
The shot"just wouldn't have been feasible for a show on that budget," Sarandos says, as someone with some input on the show's budget. The executive says thatfeatures"the very first Gen AI final footage to appear on screen in a Netflix original series or film." Clearly, the show is also a prototype for how Netflix can avoid costs it doesn't want to swallow in the future.Workers in the entertainment industry have not taken kindly to the use of generative AI.
Ted Sarandos Generative AI VFX
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