Netflix is launching a spate of Mandarin-language original shows to tap the millions of people outside of China that speak the language.
Netflix has a China strategy, but that doesn't involve launching its streaming service in the world's second-largest economy.
In September, the technology giant unveiled the cast for its Mandarin-language original TV series called"Nowhere Man." In January, it kicked off production for two more originals, called"Triad Princess" and"The Ghost Bride." Two of the shows will be filmed in Taiwan and one in Malaysia. Earlier this week, Netflix launched"The Wandering Earth" on its platform. That's been called China's first space epic and is the third-highest grossing film of 2019, according to Box Office Mojo. It was a huge hit in China when it was released earlier this year and Netflix has brought it to the global audience.
Instead, it partnered with iQiyi, a streaming service which is majority-owned by Chinese search giant Baidu. iQiyi is one of China's largest streaming platforms. In 2017, Netflix agreed to license some of its original content to iQiyi to access the Chinese market."We had an agreement with Netflix two years ago, its content in China, but because of the verification system and users' tastes, the effect wasn't that great, so we didn't continue the partnership anymore.
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