The company also recently shuttered a studio developing a AAA multiplatform game.
Netflix is again abandoning one of its attempts at more interactive entertainment. The streaming company is delisting all but a handful of its interactive shows and titles based on popular franchises likeand movies in a choose-your-own-adventure format back in 2017 but it looks like the experiment just hasn’t worked out.were nonetheless interesting.
Whatever the reason for the sunsetting, it’s commendable that Netflix was trying something new in 2D entertainment. The company has been trying to get into gaming for a couple of years—co-founder Reed Hastings once said gaming and social media were Netflix’s biggest competition for attention. The company currently offers ato subscribers on iOS and Android.
We already know what Netflix is planning to do next in interactive. The company’s head of gaming, Mike Vertu, announced yesterday that he’s now taken on the title of “VP of GenAI for Games.”I don’t think I’ve been this excited about an opportunity in this industry since the ’90s when we saw a new game launch every few months that redefined what was possible,” Vertu.
It’s hard to see how any common person could “generate” a game that would be more entertaining than what a team of artists and writers could create. You still need to, you know, have good ideas and taste to make something compelling. There could be something in the middle, though. Roblox isthat will allow players to generate 3D objects like trees, and entire scenes, using AI prompting. Don’t expect anything too ambitious from Netflix.
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