Netflix is estimating 40 Million viewers for their ad-supported tier
Netflix is estimating that there will be 40 million viewers for their ad-supported tier. In an article from the Wall Street Journal, the company is pulling back the curtain on their most recent gambit. When news of a reported November release to the tier surfaced, fans were skeptical. Some of the proposed pricing sits as low as $7. But, there are some people that were unmoved citing some of the other troubles for the streamer.
Earlier this year, the CEO made some comments about a possible ad-supported tier before the news became set in stone. It feels like the entire industry is drifting that way."Those who have followed Netflix know that I have been against the complexity of advertising, and a big fan of the simplicity of subscription," Reed Hastings shared."But as much as I am a fan of that, I am a bigger fan of consumer choice.
Netflix clarified what shareholders could expect in a previous press release."Our revenue growth has slowed considerably as our results and forecast below show." They also told investors that shortcomings could be due to password-sharing in the meantime. "Streaming is winning over linear, as we predicted, and Netflix titles are very popular globally. However, our relatively high household penetration – when including the large number of households sharing accounts – combined with competition, is creating revenue growth headwinds," they added."The big COVID boost to streaming obscured the picture until recently.
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