Netflix, facing more competition globally in the streaming wars, has cut pricing in more than 100 markets worldwide — in some cases, chopping the price of monthly plans in half — to boo…
, said on the earnings call in January that it had an opportunity to attract new customers in countries were the streamer is not “deeply penetrated.”
“When you think about the pricing question… we want to make that spectrum even wider as we seek to serve more members around the world in trying to deliver appropriate value at those different price points,” Peters told analysts. “And we’re doing a good job expanding that range… There’s a bunch of people around the world in countries where we’re not deeply penetrated, and we have more opportunities to go attract them.
Meanwhile, this year Netflix has begun to widen the rollout of its paid-sharing program through which it’s looking to . Netflix’s terms of service say customers may share their account only with members of their own household. Earlier this month, Netflix launched a “buy an extra member” option in Canada, New Zealand, Portugal and Spain — and said it would begin blocking devices that it detects are trying to illicitly piggyback off someone else’s account.
“This will not be a universally popular move,” Peters said on the earnings call. There will be “a bit of cancel reaction to that,” similar to what Netflix sees when it raises pricing. “Our job is to give them a little bit of a nudge and to create features that make transitioning to their own account easy and simple.”
Here’s the full list of countries where Netflix has reduced pricing, according to research firm Ampere Analysis: Afghanistan, Albania, Algeria, Angola, Bangladesh, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, Christmas Island, Comoros, Congo – Brazzaville, Congo – Kinshasa, Côte d’Ivoire, Croatia, Cuba, Djibouti, Dominica, Dominican Republic,...
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Netflix lowers subscription prices in over 100 territoriesNew data analysis has revealed that Netflix dropped its prices in over 100 countries around the world, mostly developing countries in Africa, Asia and Latin America.
Read more »
Netflix drops prices in over 30 countries amid password-sharing crackdown: reportNetflix debuted an ad-supported streaming plan last November in an attempt to add more subscribers.
Read more »
Netflix’s “Physical: 100” Asks Hot Athletes To Punish Their Bodies For Money(Warning: Contains spoilers.) The participants on this Korean competition show approach their arduous tasks with collegial sportsmanship. They’re also very hot.
Read more »
Alex Murdaugh, center of a new Netflix doc, faces over 100 charges: What to knowRichard “Alex” Murdaugh, the disgraced South Carolina attorney accused of killing his wife and youngest son, has been in the spotlight, along with his well-connected legal family from South Carolina’s low country.
Read more »
Netflix stock price falls after launching price cuts in 100 countriesNetflix plunges after the streaming giant launches a wave of price cuts in 100 countries in the face of stiff competition
Read more »
Netflix cuts prices for millions of subscribers, but not in the USNetflix is rolling out subscription price cuts in more than 100 markets around the world, impacting more than 10 million subscribers.
Read more »