EXCLUSIVE: Netflix doubled its Spanish TV originals last year and premiered way more from the UK and Japan as U.S. content now represents less than half of its library, according to a report from m…
Squid Game,Enders’ report, titled Viewing is Narrowing, showed how the influx of global originals from Netflix, Prime Video,and a wealth of newly-launched streamers does not necessarily mean that people are watching more of their shows, but rather sticking to favorites.
While the top 250 most-viewed Disney+ and Netflix episodes in the UK make up 44% and 39% of all viewing to the platforms respectively, this figure falls to 28% for live TV on the likes of the, ITV and Channel 4, showing that audiences’ propensity to watch a greater number of shows rises for the traditional broadcasters.
Enders flagged the “increasing efficiency and acuity” with which streamers can offer up their biggest shows to subs along with the fact that this content remains permanent rather than disappearing from the platform as the reasons for this development.
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