A new study found 23% of respondents would likely drop their Netflix subscriptions if the service added advertising without lowering prices.
. That percentage would represent a loss of nearly 14 million subscribers from Netflix's 60 million paid subscribers in the U.S.
The study's findings were based on a survey of 1,765 U.S. TV consumers between ages 16 and 74 who watch at least one hour of television a week and have broadband in the home.advertising insiders speculate Netflix will make advertising a core part of its business someday
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