Ted Sarandos also flags a decline in smart TV sales due to supply chain constraints, and its Russia departure
Netflix co-CEO Ted Sarandos. Netflix, which lost 200,000 subscribers in the first quarter, has been trying to bring costs under control. Picture: BLOOMBERG
“Every customer is asking the question of the value of a subscription in relation to its cost,” Ted Sarandos said in an interview with French newspaper Le JDD on Sunday. Netflix’s vision to “satisfy the consumer” remains intact, he added, citing the popularity of the new season ofNetflix, which lost 200,000 subscribers in the first quarter, has been trying to bring costs under control.
The introduction of ads will be global and make Netflix’s business model more complex, the co-CEO said, but will allow the company to attract customers who want to pay less.
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