Who needs Warner Bros. Discovery when you can just jack the price for an ad-free plan up to 20 bucks a month?
Who needs Warner Bros. Discovery when you can just jack the price for an ad-free plan up to 20 bucks a month?buying movie studio Warner Bros. Discovery, receiving said fee—paid by its rival Paramount—as a consolation prize for getting outbid in its expansion dreams.
Having just received an absolutely insane amount of money for, functionally, doing nothing, Netflix has done what any of us would do with this moment of serendipitous windfall: Decided to jack up its prices for consumers, just a little more., which reports that the streamer is instituting hikes for all three of its currently offered plans, in amounts ranging from 1 to 2 bucks a month. And if you find yourself thinking “Hey, didn’t Netflixraise its prices?” well, congratulations on having a fully functioning not-actually-all-that-long-term memory: The service last raised prices just a little more than a year ago. In terms of specifics, Netflix’s ad-supported tier will now be charging you $8.99 a month to watch commercials along with your various s, while its ad-free Standard plan will now charge $19.99 a month. And the big spenders who go in for the Premium plan will now be big-spending $26.99 a month for the privilege.attempts to explain this decision to raise prices again by using fancy phrases like “pricing power,” which, as far as we can tell, is an economic shorthand for “Fuck you, you’ll pay it.” Netflix was slightly more diplomatic in a statement about the move, saying, “Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices.” Among other things, the bump up to $20 a month allows Netflix’s Standard plan to retake its place as the most expensive of the current non-premium streaming tiers. The new prices will start for new subscribers today; current subscribers will see them roll out over the next month or two.
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