“I feel like Netflix is in crisis-reaction mode and taking a large pendulum swing in one direction, but they haven't given users the necessary tools to address it first.”
that the party is almost over. Rather than indiscriminately curtailing this beloved latitude, though, Netflix could make some basic tweaks to cut down on freeloaders without snubbing longtime customers who just want to help out a friend.on Tuesday, the streaming giant said it had a net loss of about 200,000 subscribers this quarter, from 221,840,000 down to 221,640,000.
One basic thing Netflix could do to curb the number of people using shared accounts is to add a list in Settings of all the devices an account is active on, with the ability to select which to keep and which to cut. That way, the owner of the account could easily prune the list—logging out devices they don't recognize and the Roku at the Airbnb they stayed at last year.
Since in many cases people don't actually know the password to the random Netflix account they're using for free, simply letting users boot off unknown devices from their accounts would probably be enough. If Netflix really wanted to make this system work to its advantage, it could force a password reset and automatically reconnect every device a user selects.
Asking customers to pay a bit more to share their passwords sounds like an obvious and reasonable approach. But given that Netflix's Standard service already costs more than $15 per month and $20 for Premium , adding additional per-user fees may not solve Netflix's customer-bleed problem.
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