'Many companies are now positioning anime-related businesses as core to their growth strategies,' Jefferies' analysts said.
The popularity of anime — or animation produced in Japan — has boomed in recent years, and several global entertainment companies are leading in, according to Jefferies. "Many companies are now positioning anime-related businesses as core to their growth strategies," the investment bank's analysts said in an Oct. 9 equity research note. The key driver, they said, is overseas expansion.
" Netflix The streaming platform has "leaned into anime" by licensing and funding several series, Jefferies noted. Among its hit anime shows are Demon Slayer, Delicious in Dungeon, Jujutsu Kaisen, and My Hero Academia, all of which have been in the weekly global top 10 rankings for non-English content across various countries since 2021. Netflix has also invested in its own anime content and turned "classic" anime series into live action productions.
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