It’s been a busy ten days for the global SVODs in London as top execs from Netflix, Amazon and Apple all outlined their multi-million-dollar ambitions in the UK. Grilled by members of the House of …
all outlined their multi-million-dollar ambitions in the UK. Grilled by members of the House of Lords, all three streamers opened up about their strategies to produce significant numbers of hours of programming out of Britain.
Amazon’s Georgia Brown, Netflix’s Anne Mensah and Apple’s Jay Hunt all spoke at length about their employer’s drive to work with British talent, on and off screen, while downplaying the threat that these global services pose to traditional liner broadcasters such as the BBC, ITV and Channel 4.
She highlighted two commissions for BBC Studios – including Jon Favreau-directed dinosaur documentary– as an example of its contribution to the creative economy. Other shows include wildlife seriesBig Beasts: Last of the GiantsHunt would not be drawn on Apple’s total level of investment in the UK but said it would be “meaningful”. However, the former Channel 4 creative chief cautioned, “There is no requirement for Apple to operate in the UK, so it is significant that we are here.
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