Milly Bobby Brown as Eleven looking determined with a bloody nose in Stranger Things season 4
A new feature arrives on the Netflix app, allowing users to share scenes from movies and TV shows. Founded as a video rental service in the late 1990s, Netflix is now the largest and most successful streaming service. The platform houses hundreds of hit original movies like The Irishman , Red Notice , and The Gray Man , as well as popular TV shows like Stranger Things, Squid Game, Wednesday, and Bridgerton.
✕ Remove Ads Netflix's chief marketing officer Marian Lee expanded on this with her own statement to Variety, explaining the benefits of the Moments feature and how it fits into how users engage with the streamer's original content: Olympian Simone Biles is also a part of this campaign, and she had her own reasoning for helping to promote the Moments feature: “When I get hooked by a story, I go deep. It happens all the time — I’m watching a scene and have to find someone to talk to about it. At the end of the day, I’m a fan who obsesses over shows like everyone else.
✕ Remove Ads The first major test for the Moments feature's effectiveness will come later this year with the release of Squid Game season 2 , but it will likely also play a large role with the release of Stranger Things season 5 next year.
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