Hiding Nicolas Cage's Longlegs from the film's marketing was one of the many tricks that helped the movie take off.
Hiding Nicolas Cage's Longlegs from the film's marketing was one of the many tricks that helped the movie take off.is one of the biggest success stories of the year. With a take of $74.35 million, it became not only Neon’s highest-grossing film but the mostof the last decade. Not only was the film’s budget less than $10 million, the studio spent less than $10 million on marketing.
Neon’s creative marketing team trotted out a lot of clever tricks over its campaign, but the best play was to keep some mystery surrounding Longlegs himself, Nicolas Cage. “Tom has said, time and time again, that one of the reasonsis the greatest film ever, one of the reasons it works so well is because you don’t see the shark,” Parkes shared. “So we thought, let’s not show the shark. Let’s not show Cage. Let’s hold him back.
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