NENT Group, the company that operates leading Scandi streaming service Viaplay, announced today that it is committing to finance and produce two English language features films per year as it ramps…
that it is committing to finance and produce two English language features films per year as it ramps up its international expansion strategy.
The outfit is already ploughing a significant amount of money into its TV productions, which will reach an impressive 50 originals per year by 2022, and its commitment to film is designed to precede its launch in the U.S. at the end of this year. The titles will be all based on Nordic true stories, but will be shot in English and made with a wide range of cast and crew.
Our ambition is to air two English-language movies per year by 2022, in addition to five to 10 Nordic movies, and 50-60 series. This original content is really driving our expansion. We want to open up peoples’ eyes and ears to the Nordics, and make it more accessible by using English.JENSEN: I wouldn’t stretch it so far to say we’re aiming for the same kind of spread as Netflix. We are trying to do it in a profitable way, we can take some losses now so that in five years we are in a strong position. There is a window of opportunity now, if you are differentiated enough and can deliver something that stands out in a competitive environment, then there is a window, but that will close over time as the markets become more penetrated. We are looking at 15-20 markets by the end of 2025.
We’re launching in the U.S. around Christmas time. We’ve launched in three Baltic countries this spring, then we have Poland in August. There will be another five markets next year.For sure. When we launch in countries like the U.S., and potentially the UK in the future, we know there is a good amount of interest for Nordic drama, ‘Nordic noir’, i.e. Nordic crime series.
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